Live & Serving Merchants Today

Respond
Connect

The intelligent bridge between Zid & Salla e‑commerce and Respond.io — automating customer conversations the moment an order happens.

Zid Integration
Salla Integration
Respond.io Powered
WhatsApp Automation
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Platform Overview

The Bridge Between
Commerce & Conversation

A cloud-hosted middleware that intercepts real-time webhook events from Saudi e-commerce platforms — normalising data and routing it into Respond.io for automated WhatsApp communication.

🛒
Zid / Salla
Webhook Event
▶
⚡
Respond Connect
Enriched Contact
▶
💬
Respond.io
WhatsApp
▶
📱
Customer
🔄
Real-time Processing
Webhook-driven — events processed in milliseconds, not minutes. Customers receive their WhatsApp message immediately.
🎯
Zero Config for Merchants
Merchants configure once via a simple portal — no code, no webhooks, no API keys to manage themselves.
📊
21 Custom Fields
Rich order, shipping, and abandoned cart data auto-synced to every Respond.io contact for powerful workflow automation.
🌐
Dual Platform
One engine handles both Zid and Salla events — identical enriched output regardless of which platform the order came from.

Competitive Advantage

Respond Connect vs.
Standard Webhook Setup

Why merchants need more than raw Respond.io webhooks

10+
Exclusive
Features
Feature Standard Webhook ✦ Respond Connect
E.164 Phone Normalization✗ Manual mapping required✓ Automatic across KSA, UAE, EG…
Contact Upsert (create or update)⚠ Create only — duplicates risk✓ Smart upsert + 403 recovery
Shipping Data Extraction✗ Not included✓ Company, tracking no. & URL
Abandoned Cart Tracking✗ Not included✓ 7 fields: items, amount, link…
Live Chat Widget Injection✗ Manual script paste✓ Auto-injected per-merchant cId
Multi-merchant Support✗ One-to-one setup✓ Unlimited merchants, one platform
Dual Platform (Zid + Salla)✗ Separate implementations✓ Unified pipeline, single config
Respond.io Workflow Trigger⚠ Basic contact events only✓ Custom event + full enriched payload
HMAC Signature Verification✗ No built-in security✓ Every webhook validated
OAuth Token Auto-refresh✗ Manual token management✓ Seamless, no merchant downtime

Data Enrichment

Rich Customer Data
Pushed in Real-time

Every webhook event is normalised and written directly to the customer's Respond.io profile — enabling powerful automation workflows from the first order.

21
Custom fields auto-synced to every Respond.io contact
🛒 Order Information
Latest Order ID
Order Status
Order Total Amount
Platform Source (Zid / Salla)
🚚 Shipping Details
Shipping Company Name
Tracking Number
Tracking URL (clickable link)
👤 Customer Profile
First Name & Last Name
Email Address
City & Country
Gender
🛍️ Abandoned Cart
Cart ID & Status Flag
Cart Total Amount
Items List (product names)
Item Count
Cart Recovery URL
Abandonment Timestamp
⚡ Workflow Event Trigger Payload
Event Type (order_update / abandoned_cart)
Platform Identifier
Order ID & Status
Total Amount
Cart Recovery URL
Shipping Company & Tracking

Revenue Recovery Automation

Turn Abandoned
Carts Into Sales

When a customer abandons their cart on Zid or Salla, Respond Connect captures the full cart snapshot and fires a recovery workflow — sending a personalised WhatsApp message within seconds.

  • 🛒Captures item names, quantities & total value
  • 🔗Includes a direct cart recovery link for one-tap return
  • ⏰Records exact abandonment timestamp for timed follow-ups
  • 📱Triggers Respond.io workflow for WhatsApp template dispatch
  • 🔄Resets flag when order is placed — no duplicate messages
🛒 Abandoned Cart Detected
👟
Nike Air Max 270
SAR 549
👕
Adidas Classic Tee
SAR 189
🎒
Under Armour Bag
SAR 299
TotalSAR 1,037
mystore.salla.sa
🛍️
S
Support Team
● Online
👋 Hi! How can we help? We typically reply in minutes.
💬

Storefront Integration

Respond.io Live Chat
On Every Store Page

Respond Connect automatically injects the Respond.io live chat widget into each merchant's Salla storefront — no manual code required.

  • 🔌Auto-injected via Salla App Snippet — zero dev work for merchants
  • 🏪Per-merchant cId — each store gets their own dedicated channel
  • ⚡Dynamic fetch at page load — no hard-coded scripts in theme
  • 🔄Update cId from dashboard — propagates instantly to all pages
  • 📊Conversations auto-linked to order history in Respond.io

Technical Architecture

Built to Scale —
Serverless on Google Cloud

Every component auto-scales and is battle-tested for peak Saudi shopping events — Ramadan, 11.11, White Friday.

⚡
Firebase Cloud Functions
Serverless Node.js 22 — scales automatically to handle traffic spikes with zero cold-start configuration
🔐
HMAC Signature Verification
Every incoming webhook validated with platform secret keys — prevents spoofed requests and injection attacks
🗄️
Firestore Multi-tenant DB
Each merchant isolated in their own document — tokens, config, and widget IDs stored securely at rest
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OAuth 2.0 Token Management
Automatic access token refresh for Zid and Salla — merchants never experience auth expiry interruptions
🌐
Dual Platform Pipeline
Single engine handles both Zid and Salla payloads — identical enrichment output regardless of source
📊
Admin Dashboard
React SPA with phone OTP auth — merchant management, health monitoring, and webhook debug logs
🔌
Respond.io API v2
Smart upsert strategy — creates new contacts or updates existing ones with automatic 403 conflict recovery
🛡️
Health Monitoring
Live /health endpoint checks Firebase, Firestore, and all connections — visible in the admin dashboard

Ready to Connect
Your Stores?

Respond Connect is live and serving merchants on Zid and Salla today. Let's automate your customer conversations and turn every order into a lasting relationship.

21
Custom Fields
2
Platforms
<1s
Event Latency
∞
Merchants
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